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Berkshire | david.davies@sandler.com

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Are you communicating....or trying to get the other person to submit?

In Transforming Leaders: The Sandler Way there are eight common baits that people use to get other people into Communication Dysfunction.

This is what happens in dysfunctional exchanges between people.

They have one commonality.  One person is using his or her strengths against the other person in order to bring that person to submission - so that they will acquiesce or come around to a certain way of thinking or acting.

Leadership starts in your own life and then radiates outward as an example to others.

Dave Arch wrote in his Book 'Transforming Leaders - The Sandler Way' "You cannot expect to transform a Team, or an Organisation, until you've transformed yourself."

There are 7 essential qualities that are reflected and exemplified in the character and work habits of great Leaders.

Small business owners in the South East opting for apprentices over grads Small business owners in the South East would rather recruit an apprentice for an entry-level role than a graduate, according to a survey of 200 small business owners in the South East. 53% of respondents said that they would rather opt for an apprentice for an entry-level role.

You’re meeting with a prospect. You’ve asked all the appropriate questions to uncover the prospect’s problem, concerns, desires, goals, and expectations. After fully analysing the situation, you announce with no hesitation whatsoever, “No problem. I have exactly what you need.”Add a little drama

Does the prospect gasp a sigh of relief, utter under his breath, “Thank goodness,” and pull a purchase order from the drawer? Perhaps in Grimm’s version of the story, but not in the real world.

Why?

All too frequently, salespeople schedule appointments…and then forget about them until the day before the scheduled dates. Do you? Is preparation a last-minute activity often consisting of nothing more than a quick review of the notes from the original phone conversations when the appointments were scheduled…and perhaps a review of the prospects’ websites, advertising, or marketing materials?

Can you answer the following questions about your next prospect appointment?

Recently, you probably invested a lot of time and energy putting together a presentation of your product or service. You crafted your presentation, dotted all the “i”s, crossed all the “t”s, covered all the bases, and answered all of the prospect’s questions. But, instead of a buying decision, you only received a stall, a put-off, or a request for some concession. At whom do you point the finger of blame?

Everyone knows someone. Actually, everyone knows several someone’s. Your customers – as well as the prospects you call on – have some contact with, or at the very least know of, people who can benefit from your product or service. Unfortunately, they are not programmed to automatically disclose the names of those people to you. That doesn’t mean that they won’t; you must initiate the action.

Salespeople invest time developing their pitch, formulating questions, and preparing responses to expected questions and objections from the prospect. They rehearse, refine, and rehearse some more.

A mistake too many salespeople make is not keeping in touch with former clients. It’s not uncommon for past clients to come to a point where they need your product or service again but don’t remember how to get in touch with you. They are more likely to have your competitors’ information handy.

(Your competitors are still calling on your client even though you are not).

Ask salespeople to list their least favorite selling activities, and you can count on “prospecting” being at the top of the list. And, the least favorite of all prospecting activities is unquestionably making cold calls.