Sales Process

193.3 billion emails are sent and received globally every day. On average, that means each person’s inbox is hit by about 120 emails a day.

Breaking through to your target audience when you’re against the odds can be tough. Even with all the inbox competition, email marketing can be quite lucrative when handled correctly.

The foundations of strong performance with email marketing is content – from the subject line to the body of your email, you have to be concise and persuasive.

Here's a Mystery.  

Most departments in an organisation have a common language and a common process.

Everyone in Accounting talks the same language.

In Marketing, there's a very analytical process by which everyone agrees to measure results.

In Operations or Engineering, or any other part of the organisation you care to name, everyone agrees on the process by which things get done, and everyone agrees on the key terms that connect to the process.

Ask salespeople to list their least favorite selling activities, and you can count on “prospecting” being at the top of the list. And, the least favorite of all prospecting activities is unquestionably making cold calls.

Why have a system?

Most of us in sales have one particular aspect of the selling process we particularly dislike. For many it goes beyond dislike and we might actually dread the thought, let alone the act. That aspect is often cold-calling or prospecting calls.