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Berkshire | david.davies@sandler.com


So, you've spent years building the skills you need for your business to be successful.

Hours, Days, Weeks, Months, Years, Decades of study, discipline, experience, continuous education, technical training.

Over time, you start to bring people in around you, to build out your team.

Each member of your growing team has, are, and will invest hours, days, weeks, months, years, decades of study, discipline, experience, continuous education, technical training.

Over time, 10's of years, becomes 100's of years of skill and experience.

What is missing, I often find, are the skills to generate business. Sales, if you will.

Ironically, the single, most, important skill every business owner needs, and every team member should have.

Some might have you believe that ‘Leadership’ can be taught. That it can be learnt. 

That if you just emulate the taught characteristics and habits of Leadership, then you will become effective.

Others will have you believe that you must be ‘Born’ with it. That it is a natural trait.

Managers wear Four decidedly different hats in their Leadership role.

Supervisor | Trainer | Coach | Mentor

“Nothing happens in an organisation until someone sells something.”

It’s true, right?

So, why do so many organisations struggle to get their Sales Strategy right?


Generating New Business opportunities one of the essential growth ingredients in any successful business.

Distinguish the Cognitive, Attitudinal, and Behavioural aspects of effective Leadership

Any body of knowledge has three different but complimentary paths to mastery.

Leadership development is no different!

There are Cognitive aspects.

Those things you need to know in order to be a good leader.

The Attitudinal aspects.

The attitude you need to carry – or develop – in order to be a good leader.

The Behavioural aspects.

Those things you need to do in order to be a good leader.

You can’t begin to transform a team or an organisation until you’ve transformed yourself.

With that in mind, there are 7 critical Leadership principles that support great Leaders, great Careers and create great Teams.

1) Personal Power
2) Conviction
3) Charisma
4) People Skills
5) Courage
6) Ethics
7) Expertise

Truly transformational Leadership starts with you, then radiates outwards.

Let’s take a look at those 7 principles... 

Closing a deal is the culmination of a process, rather than the result of tips or tricks used at the end of a meeting that makes your prospect buy.

The traditional sales approach suggests that we should follow the mantra of ‘Always be Closing’. ABC. ‘Always be Closing’ doesn’t work though.

It’s far too aggressive and it puts too much emphasis on the ‘close’.

‘People buy for their own reasons, rarely, if ever, for the Salespersons reasons.’

Smart Sales People adhere to the mantra of ‘Always be Qualifying’. ABQ. If you qualify prospects deeply you can close deals more easily.

Let’s take a look at the 7 reasons deals don’t close and how to deal with them... 

193.3 billion emails are sent and received globally every day. On average, that means each person’s inbox is hit by about 120 emails a day.

Breaking through to your target audience when you’re against the odds can be tough. Even with all the inbox competition, email marketing can be quite lucrative when handled correctly.

The foundations of strong performance with email marketing is content – from the subject line to the body of your email, you have to be concise and persuasive.

Quite often as a Leader in our organisation we can face blind-spots.

These blind spots are things we are all battling at different points in time.