Blog

193.3 billion emails are sent and received globally every day. On average, that means each person’s inbox is hit by about 120 emails a day.

Breaking through to your target audience when you’re against the odds can be tough. Even with all the inbox competition, email marketing can be quite lucrative when handled correctly.

The foundations of strong performance with email marketing is content – from the subject line to the body of your email, you have to be concise and persuasive.

Quite often as a Leader in our organisation we can face blind-spots.

These blind spots are things we are all battling at different points in time.

I can often be heard to say; “Sales solves every problem”.

But, is that really ‘true’? Especially, when you factor in the ‘Business Unusual’ times we find ourselves in.

Think of a business problem your Company might face.

The one thing that absolutely solves just about any business problem is an increase in Sales. Generating more sales solves the frustrating business problems that are in your way.

What is a Viable Growth Model?

Everybody wants one, right?

But, what does a viable growth model mean?

Well, a viable growth model will be different for every one of us.

What I might want as growth for my business is likely to be different to what you want as growth for your business.

The model I will share with you can be replicated regardless of the type, or size, of business that you’re in. It is called the Organizational Excellence model.

The growth model says, ‘determine where is your growth?’

• Where do you want to be in 2,3,4,5 years?
• What does that look like?
• What does the environment look like?
• Where do you want your business to be in 2,3,4,5 years?
• What do you want your business to look like?
• Where do you want to be personally, in addition to your business?

Once we have the answers to those questions, we can start to understand what growth looks like for you.

Let’s talk about Excellence in Business.

We all want the Gold Medal. The accolades. For our company to be the best it can be.

But you’re not going to get to excellence through sheer hard graft. And, you’re not going to get to excellence by hoping that you become excellent.

You’ve got to really put in the hard work on your business.

What do they say about luck? Luck is hard-work meeting opportunity.

So, excellence is something you are going to have to devote time to.

It’s a mission to become excellent. But, what does that mean?

Let’s talk about Ineffective versus Effective Leaders

You know that as you progress through the stages of your business that in the beginning you are spending 90% as a Worker; and just 10% managing the business.

In the inter-mediate stage, as you add more people, you are probably spending 50% as a Worker; and 50% managing the business.

Later as you really start to grow your business you should be spending 10% as a worker and 90% as a Leader.

So, let’s talk about Leadership.

As a Leader, it probably feels like someone has taken the batteries out of your favourite toy right now?

Your team are faces on a Video Screen. Engaged when you engage them. But when you are not connected, what are they up to?

Who knows?

Truthfully only they do.

Time to set the rhythm. Beat the drum!

As a Leader, it probably feels like someone has taken the batteries out of your favourite toy right now?

Your team are faces on a Video Screen. Engaged when you engage them. But when you are not connected, what are they up to?

Who knows?

Truthfully only they do.

Time to set the rhythm. Beat the drum!

When speaking with a Sales Leader last week they were clearly unsettled at the prospect of having a ‘work-from-home’ policy enforced on them. In their own words ‘the Nightmare scenario’.

They said, “I can’t trust my people to stay focused. They’re going to start slacking.”

“Why?” I said.

“People do when they are ‘Working from home’, don’t they?” they responded.

“They might.  But only if you do….” I replied.

Channel Management is probably the toughest sales assignment there is.

Are you confused where to start in (re)building your partner sales channel?

Are you frustrated by poor performance from the majority of your channel partners?

Are you struggling to scale via your channels, partnerships and alliances?

It doesn’t have to be that way.