×
On behalf of Sandler Training, our thoughts are with our clients and their families and businesses impacted by COVID-19. We are committed to working with you to help you and your business through these extraordinary times. Sandler Training is open but operating remotely in accordance with recommendations by WHO and the UK government to do our part to help ‘flatten the curve’ for the NHS . We’re here for you and the community. Please don’t hesitate to call or email us to talk through your concerns. Best wishes for the health and safety of your families, teams, and clients.
Skip to main content
Berkshire | david.davies@sandler.com

5 MISTAKES TO AVOID WHEN COACHING SALESPEOPLE

Common traps to avoid once you’ve committed to become a better coach.

Every manager has the ability to be a great coach.

Coaching requires a strong commitment by the manager to empower their salespeople to grow. It involves a customised action plan and a continuous-learning environment, propelling salespeople past self-imposed barriers.

Avoid these unproductive patterns as you commit to empowering your sales team.

  • Learn the importance of maintaining a consistent coaching rhythm.
  • How simple measurements support short and long-term objectives.
  • Why questions perform better than convincing when motivating teams.

Do you know the difference?

A recent study found that few sales managers spend time coaching, and when they do it's generally ineffective, failing to get the desired results. The Coach's Playbook: Breaking the Performance Code answers the question of 'Why?' and offers a specific, actionable plan based upon the award-winning Sandler Selling System.